Globalization is usually thought of as the worldwide spread of western particularly american popular culture yet if one nation stands out in the dissemination of pop culture in east and southeast asia it is japan pokemon anime pop music television dramas such as tokyo love story and long vacation the export of japanese media and culture is big business. Recentering globalization popular culture and japanese transnationalism review the book recentering globalization popular culture and japanese transnationalism depicts the thoughts opinions and theories of koichi iwabuchi a professor at monash university and expert about globalization in the aspect of japan. Globalization is usually thought of as the worldwide spread of western particularly american popular culture yet if one nation stands out in the dissemination of pop culture in east and southeast asia it is japan. In recentering globalization koichi iwabuchi explores how japanese popular culture circulates in asia he situates the rise of japans cultural power in light of decentering globalization processes and demonstrates how japans extensive cultural interactions with the other parts of asia complicate its sense of being in but above or . Abebookscom recentering globalization popular culture and japanese transnationalism paperback language english brand new book globalization is usually thought of as the worldwide spread of western particularly american popular culture yet if one nation stands out in the dissemination of pop culture in east and southeast asia it is japan